Google Ads Campaigns in Welkom
More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can achieve them unconditionally easily and quickly and thanks to Google Analytics we can analyse our target work and the effectiveness of a campaign.
Welkom – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers later than the give in a curt time and thanks to logical tools we can optimize the campaign fittingly that it could bring maximum benefits at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved following the help of various campaigns such as e.g. regular search engine campaigns and much more campaigner display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the enjoyable method of promotion is its enormous configurability and the possibility to precisely check the effects. In the deed of usual forms such as the press, or the television or press, we have at our disposal a limited set of rational data on their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific action of recipients are then not impressive.
In Google Ads campaigns, we can adjudicate who exactly we want to aspire our ads to, or we can even consider at what era they are to be displayed. For example, we can plan ads to owners of supplementary transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in the sky of they have period to browse the internet. No form of established promotion offers such possibilities to clarify a endeavor group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and help directly to the product on your website, where the purchase can be finalised.
We are dealing past a constantly growing ration of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to fine-tune and while received shopping will probably stay afterward us, online shopping will unquestionably have a larger share. Currently, we are dealing taking into consideration a in aspiration of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large organization of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we start such a mix up for your store, your product will affect the search list of the customer excited in purchasing a unqualified product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a easy and unconditionally effective method.
Shopping campaigns are a type of promotion, recommended to every online addition and e-commerce businesses, regardless of the industry. We cooperate similar to online stores when a diversified range of products, from groceries to electronic gadgets. It does not matter what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rude development of the Internet, it is difficult to be number 1 in Google search results, but subsequently you configure a search campaign, you do not have to worry in view of that much not quite the long-term and complicated SEO operation, as the effects are visible in the region of at once.
Where reach search ads display?
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks something like only the first 2 pages of search results!
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked like a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of stir in the air opinion addressed to online stores, because they incite promote goods by providing Internet users as soon as specific information. If you have your online store, then thanks to this type of campaign you can make known your products on the Internet. It will permit you to reach thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched rouse recipients
- Easy aspiration of costs!
- Easy campaign dealing out in announcement terms Advanced analytics to insist and add up the environment of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to reach the goals we chose. They allow advertisers to have effective permission to anything Google Ads resources under a single campaign. By launching a be in campaign, we accomplish a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are nearby as allocation of this excite will after that be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and build a broader event strategy
- Increased value of the conversion rate, as capably as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternating places on the websites. This is a completely popular method of advertising. If your mean is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will deposit significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
- Increases preparedness and builds the company’s image in the midst of users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why reach you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted campaign can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video partner apps and videos.
Why it is worth creating Video Campaigns?
- It is realizable to choose specific plan groups and mean the ad to specific recipients
- They have a significant impact upon recipients and can drastically increase sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a broad group of users.
- Very perfect analytical data enable good optimisation of parameters nearly costs
How attain Video Campaigns work?
- In-Feed video ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an working way to growth the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising publication and the location of the website that has been visited by the addict does not business here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to unconventional advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a certified Google partner!
The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their enhance by managing their campaigns.
We also maintain certificates confirming our skills and experience in the sports ground of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the disconcert itself, as capably as analytics, which we attach to examine the results and to optimise for that reason as to shorten the costs of the disconcert while obtaining better results. We with have experience bearing in mind campaigns from our own e-commerce projects, so this is the issue we know very well.
Contact us and let us start cooperation!
For people who run a business in Welkom – we have favourable terms of cooperation.
With us, you will growth your coverage and Get more customers!
Ask us for details.