Warning: Undefined array key "options" in /home/platne/serwer127181/public_html/dev2.scharmach.pl/wp-content/plugins/elementor-pro/modules/theme-builder/widgets/site-logo.php on line 194
Google Ads Campaigns in West Lafayette - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in West Lafayette

We offer Google Ads campaigns for consumers from the city of West Lafayette. If you strive for to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for interesting products or services. Thanks to Google Ads campaigns, you can accomplish them enormously easily and speedily and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.

West Lafayette – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers similar to the meet the expense of in a curt time and thanks to questioning tools we can optimize the campaign as a result that it could bring maximum promote at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved following the back of various campaigns such as e.g. regular search engine campaigns and much more militant display or even smart shopping campaigns.

The advantage of Google Ads ads higher than the within satisfactory limits method of promotion is its Big configurability and the possibility to precisely check the effects. In the encounter of standard forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a received campaign and targeting a specific group of recipients are after that not impressive.

In Google Ads campaigns, we can pronounce who exactly we desire to objective our ads to, or we can even decide at what grow old they are to be displayed. For example, we can goal ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time once they have time to browse the internet. No form of traditional promotion offers such possibilities to define a objective group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and benefit directly to the product on your website, where the purchase can be finalised.

We are dealing once a constantly growing ration of the e-commerce market in consumer shopping and not only. This trend does not seem to fiddle with and while acknowledged shopping will probably stay as soon as us, online shopping will unquestionably have a larger share. Currently, we are dealing with a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your have enough money and we establishment such a toss around for your store, your product will achievement the search list of the customer enthusiastic in purchasing a unqualified product, and after clicking your product goes directly to your heap where the customer can conclude a transaction. This is a easy and no question effective method.

Shopping campaigns are a type of promotion, recommended to every online addition and e-commerce businesses, regardless of the industry. We cooperate when online stores subsequently a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively motivation the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current curt development of the Internet, it is hard to be number 1 in Google search results, but in imitation of you configure a search campaign, you do not have to worry for that reason much approximately the long-term and complicated SEO operation, as the effects are visible in the region of at once.

 

 
Where complete search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks not far off from only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results on Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks re only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked when a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.

2. Shopping campaigns

A type of work up addressed to online stores, because they back promote goods by providing Internet users in imitation of specific information. If you have your online store, then thanks to this type of campaign you can puff your products on the Internet. It will allow you to reach thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched stir up recipients
  • Easy campaign organization in advertisement terms
    Advanced analytics to insist and enhance the tone of ads displayed
    Increased sales effectiveness
  • Easy aspiration of costs!

3. Performance campaigns

This is a additional type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective permission to everything Google Ads resources under a single campaign. By launching a be in campaign, we reach a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are easily reached as allowance of this demonstrate will in addition to be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader matter strategy
  • Increased value of the conversion rate, as competently as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternating places on the websites. This is a extremely popular method of advertising. If your point toward is, for example, recognisability upon the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic buildup in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the middle of users
 
Why accomplish you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted raise a fuss can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video assistant apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is attainable to select specific ambition groups and plan the ad to specific recipients
  • Very true analytical data enable great optimisation of parameters as regards costs
  • They have a significant impact upon recipients and can drastically mass sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
 
How pull off Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising message to those Internet users who have already visited our website. It is an in action way to mass the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with recommendation about the visited website
  3. The user leaves the website and browses further websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to substitute advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a recognized Google partner!

The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their onslaught by managing their campaigns.

We also support certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The time-honored effects of the campaign are achieved thanks to the proper configuration of the disquiet itself, as skillfully as analytics, which we attach to examine the results and to optimise as a result as to cut the costs of the raise a fuss while obtaining enlarged results. We as a consequence have experience in the spread of campaigns from our own e-commerce projects, so this is the thing we know no question well.

Contact us and allow us Begin cooperation!

 

For people who run a business in West Lafayette – we have favourable terms of cooperation.

With us, you will bump your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

4,5 stars out of 42 reviews

By clicking “take it” you accept our privacy policy.

Back

1234
next

We uses cookies​

This website uses cookies to enhance your browsing experience.