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Google Ads Campaigns in Westmont - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Westmont

We offer Google Ads campaigns for consumers from the city of Westmont. If you strive for to occupy a tall position in a search engine with your goods and services – ask us for a clear quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can attain them utterly easily and quickly and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.

Westmont – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers later the have the funds for in a rapid time and thanks to systematic tools we can optimize the campaign for that reason that it could bring maximum give support to at a minimal expense. Using Google Ads, we can embrace specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved bearing in mind the back up of various campaigns such as e.g. regular search engine campaigns and much more enlightened display or even intellectual shopping campaigns.

The advantage of Google Ads ads over the agreeable method of promotion is its vast configurability and the possibility to precisely check the effects. In the proceedings of within passable limits forms such as the press, or the television or press, we have at our disposal a limited set of diagnostic data upon their effectiveness. The possibilities of configuring such a expected campaign and targeting a specific charity of recipients are next not impressive.

In Google Ads campaigns, we can decide who exactly we want to direct our ads to, or we can even deem at what period they are to be displayed. For example, we can point toward ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time later they have get older to browse the internet. No form of normal promotion offers such possibilities to clarify a seek group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and gain directly to the product on your website, where the purchase can be finalised.

We are dealing with a constantly growing part of the e-commerce announce in consumer shopping and not only. This trend does not seem to amend and while time-honored shopping will probably stay considering us, online shopping will unquestionably have a larger share. Currently, we are dealing afterward a in want of fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to attain so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large intervention of potential customers.

 

After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we introduction such a stir up for your store, your product will doing the search list of the customer interested in purchasing a total product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and no question effective method.

Shopping campaigns are a type of promotion, recommended to every online collection and e-commerce businesses, regardless of the industry. We cooperate as soon as online stores when a diversified range of products, from groceries to electronic gadgets. It does not event what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively desire the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but like you configure a search campaign, you do not have to worry correspondingly much virtually the long-term and complicated SEO operation, as the effects are visible nearly at once.

 

 
Where realize search ads display?
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results on Google
  • Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks concerning only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet addict checks on the order of only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the broadcast of a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a well-known product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of stir addressed to online stores, because they encourage promote goods by providing Internet users later than specific information. If you have your online store, then thanks to this type of campaign you can push your products upon the Internet. It will permit you to achieve thousands of supplementary customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer on the Internet
  • Better matched demonstrate recipients
  • Easy campaign processing in want ad terms
    Advanced analytics to uphold and enhance the setting of ads displayed
    Increased sales effectiveness
  • Easy get-up-and-go of costs!

3. Performance campaigns

This is a further type of campaign, used to reach the goals we chose. They allow advertisers to have effective right of entry to all Google Ads resources under a single campaign. By launching a play campaign, we accomplish a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are straightforward as share of this protest will in addition to be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and manufacture a broader matter strategy
  • Increased value of the conversion rate, as with ease as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in stand-in places on the websites. This is a totally popular method of advertising. If your aspiration is, for example, recognisability upon the Internet, this is the perfect type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will mass significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases watchfulness and builds the company’s image in the midst of users
 
Why complete you infatuation a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted advocate can bring very great results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They allow to display ads on Google video partner in crime apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is viable to pick specific aspire groups and object the ad to specific recipients
  • Very correct analytical data enable great optimisation of parameters going in the region of for costs
  • They have a significant impact upon recipients and can drastically deposit sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a broad group of users.
 
How realize Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an in action way to accumulation the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The addict enters the website
  2. Google/the website places cookies in the user’s browser with assistance about the visited website
  3. The user leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to unusual advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a qualified Google partner!

The status of a Google Ads assistant confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their further by managing their campaigns.

We also withhold certificates confirming our skills and experience in the auditorium of Google Ads!

 

 

The standard effects of the campaign are achieved thanks to the proper configuration of the trouble itself, as with ease as analytics, which we attach to examine the results and to optimise therefore as to cut the costs of the trouble while obtaining improved results. We plus have experience in imitation of campaigns from our own e-commerce projects, so this is the matter we know unconditionally well.

Contact us and let us start cooperation!

 

For people who run a business in Westmont – we have favourable terms of cooperation.

With us, you will bump your coverage and acquire more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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