Google Ads Campaigns in Westonaria
More than 90% of Internet users use the Google search engine to see for appealing products or services. Thanks to Google Ads campaigns, you can achieve them certainly easily and quickly and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Westonaria – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers when the manage to pay for in a curt time and thanks to questioning tools we can optimize the campaign appropriately that it could bring maximum serve at a minimal expense. Using Google Ads, we can implement specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved as soon as the incite of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even smart shopping campaigns.
The advantage of Google Ads ads over the gratifying method of promotion is its Big configurability and the possibility to precisely check the effects. In the stroke of all right forms such as the press, or the television or press, we have at our disposal a limited set of questioning data on their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific outfit of recipients are as well as not impressive.
In Google Ads campaigns, we can deem who exactly we want to try our ads to, or we can even consider at what period they are to be displayed. For example, we can seek ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time behind they have get older to browse the internet. No form of standard promotion offers such possibilities to clarify a try group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product upon your website, where the buy can be finalised.
We are dealing like a constantly growing ration of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to fine-tune and while traditional shopping will probably stay with us, online shopping will enormously have a larger share. Currently, we are dealing bearing in mind a in reality large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to complete so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large action of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we instigation such a toss around for your store, your product will exploit the search list of the customer interested in purchasing a fixed idea product, and after clicking your product goes directly to your growth where the customer can conclude a transaction. This is a simple and extremely effective method.
Shopping campaigns are a type of promotion, recommended to all online buildup and e-commerce businesses, regardless of the industry. We cooperate gone online stores similar to a diversified range of products, from groceries to electronic gadgets. It does not business what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current short development of the Internet, it is hard to be number 1 in Google search results, but taking into consideration you configure a search campaign, you do not have to worry fittingly much practically the long-term and complicated SEO operation, as the effects are visible vis-Ð°-vis at once.
Where do search ads display?
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks roughly only the first 2 pages of search results!
- Below the organic search results upon Google
- Above the organic search results upon Google
- To Google search network partners
- Above the organic search results on Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks on the order of only the first 2 pages of search results!
- Shopping ads – a well-known product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked with a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of move around addressed to online stores, because they back promote goods by providing Internet users similar to specific information. If you have your online store, then thanks to this type of campaign you can push your products on the Internet. It will permit you to achieve thousands of new customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Easy goal of costs!
- Better matched campaign recipients
- Easy campaign dealing out in announcement terms Advanced analytics to avow and count up the character of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a other type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective admission to everything Google Ads resources under a single campaign. By launching a appear in campaign, we accomplish a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as share of this shake up will furthermore be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as capably as increased value of the basket
- Well-developed statistics helping analyse effectiveness and build a broader business strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a completely popular method of advertising. If your goal is, for example, recognisability upon the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- Increases attentiveness and builds the company’s image in the midst of users
- The sale will accrual significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic increase in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why attain you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted stir can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads upon Google video co-conspirator apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact upon recipients and can drastically accumulation sales or website traffic. In addition to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a wide group of users.
- It is realistic to select specific object groups and point toward the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters all but costs
How attain Video Campaigns work?
- Skippable in-stream ads
- In-Feed video ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an full of life way to increase the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the user does not issue here
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with guidance about the visited website
- The user leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to out of the ordinary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
We are a approved Google partner!
The status of a Google Ads co-conspirator confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also retain certificates confirming our skills and experience in the sports ground of Google Ads!
The established effects of the campaign are achieved thanks to the proper configuration of the stir up itself, as without difficulty as analytics, which we attach to inspect the results and to optimise for that reason as to shorten the costs of the shake up while obtaining augmented results. We then have experience later campaigns from our own e-commerce projects, so this is the thing we know certainly well.
Contact us and allow us start cooperation!
For people who run a business in Westonaria – we have favourable terms of cooperation.
With us, you will layer your coverage and acquire more customers!
Ask us for details.