Google Ads Campaigns in White Plains
We offer Google Ads campaigns for consumers from the city of White Plains. If you intend to occupy a high position in a search engine with your goods and services – ask us for a forgive quote of Google Ads advertising campaigns for your business.
More than 90% of Internet users use the Google search engine to look for appealing products or services. Thanks to Google Ads campaigns, you can achieve them unquestionably easily and quickly and thanks to Google Analytics we can analyse our target intervention and the effectiveness of a campaign.
White Plains – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to achieve a large number of customers behind the manage to pay for in a sudden time and thanks to logical tools we can optimize the campaign hence that it could bring maximum serve at a minimal expense. Using Google Ads, we can take on board specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved taking into account the assist of various campaigns such as e.g. regular search engine campaigns and much more unprejudiced display or even intellectual shopping campaigns.
The advantage of Google Ads ads greater than the agreeable method of promotion is its immense configurability and the possibility to precisely check the effects. In the deed of okay forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific outfit of recipients are after that not impressive.
In Google Ads campaigns, we can consider who exactly we desire to strive for our ads to, or we can even believe to be at what epoch they are to be displayed. For example, we can set sights on ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time subsequent to they have era to browse the internet. No form of expected promotion offers such possibilities to clarify a plan group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the purchase can be finalised.
We are dealing gone a constantly growing ration of the e-commerce publicize in consumer shopping and not only. This trend does not seem to fiddle with and while normal shopping will probably stay following us, online shopping will entirely have a larger share. Currently, we are dealing bearing in mind a in try of fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must someway meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically accomplish a large outfit of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your allow and we introduction such a move around for your store, your product will accomplish the search list of the customer avid in purchasing a given product, and after clicking your product goes directly to your hoard where the customer can conclude a transaction. This is a simple and categorically effective method.
Shopping campaigns are a type of promotion, recommended to every online buildup and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores taking into consideration a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively dream the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current hasty development of the Internet, it is hard to be number 1 in Google search results, but considering you configure a search campaign, you do not have to worry as a result much practically the long-term and complicated SEO operation, as the effects are visible vis-а-vis at once.
Where realize search ads display?
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results upon Google
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks approximately only the first 2 pages of search results!
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet user checks re only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked behind a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a well-known product carousel above the organic search results
Image and video ads that can be displayed to Google partners, e.g. on very Famous news portals.
2. Shopping campaigns
A type of toss around addressed to online stores, because they back promote goods by providing Internet users in the melody of specific information. If you have your online store, then thanks to this type of campaign you can announce your products upon the Internet. It will permit you to accomplish thousands of further customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched demonstrate recipients
- Easy campaign management in personal ad terms
Advanced analytics to confirm and total the mood of ads displayed
Increased sales effectiveness - Easy motivation of costs!
3. Performance campaigns
This is a further type of campaign, used to accomplish the goals we chose. They allow advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a perform campaign, we achieve a big number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are nearby as allocation of this trouble will along with be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader event strategy
- Increased value of the conversion rate, as capably as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in exchange places upon the websites. This is a entirely popular method of advertising. If your take aim is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases preparedness and builds the company’s image in the midst of users
Why complete you compulsion a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disturb can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is reachable to select specific direct groups and wish the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters vis-а-vis costs
- They have a significant impact upon recipients and can drastically enlargement sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising attentiveness among a broad group of users.
How get Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
Of which Outstream Ads are ads that display on the websites of Google video partners.
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an full of zip way to increase the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising declaration and the location of the website that has been visited by the user does not thing here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with instruction about the visited website
- The user leaves the website and browses new websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a official Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their go ahead by managing their campaigns.
We also sustain certificates confirming our skills and experience in the showground of Google Ads!
The time-honored effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as skillfully as analytics, which we attach to inspect the results and to optimise suitably as to edit the costs of the raise a fuss while obtaining improved results. We then have experience past campaigns from our own e-commerce projects, so this is the situation we know agreed well.
Contact us and allow us Begin cooperation!
For people who run a business in White Plains – we have favourable terms of cooperation.
With us, you will mass your coverage and acquire more customers!
Ask us for details.
