Google Ads Campaigns in Winburg
More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can accomplish them enormously easily and speedily and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Winburg – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers afterward the allow in a brusque time and thanks to methodical tools we can optimize the campaign appropriately that it could bring maximum utility at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved considering the assist of various campaigns such as e.g. regular search engine campaigns and much more innovative display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the usual method of promotion is its Big configurability and the possibility to precisely check the effects. In the war of pleasing forms such as the press, or the television or press, we have at our disposal a limited set of questioning data on their effectiveness. The possibilities of configuring such a usual campaign and targeting a specific outfit of recipients are along with not impressive.
In Google Ads campaigns, we can regard as being who exactly we desire to point our ads to, or we can even adjudicate at what time they are to be displayed. For example, we can point ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time taking into account they have epoch to browse the internet. No form of standard promotion offers such possibilities to define a direct group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the buy can be finalised.
We are dealing later a constantly growing portion of the e-commerce shout from the rooftops in consumer shopping and not only. This trend does not seem to bend and while expected shopping will probably stay later us, online shopping will definitely have a larger share. Currently, we are dealing in the circulate of a really large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to get so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large help of potential customers.
After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your give and we initiation such a work up for your store, your product will work the search list of the customer excited in purchasing a unqualified product, and after clicking your product goes directly to your increase where the customer can conclude a transaction. This is a easy and totally effective method.
Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate past online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not event what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rapid development of the Internet, it is hard to be number 1 in Google search results, but like you configure a search campaign, you do not have to worry appropriately much roughly the long-term and complicated SEO operation, as the effects are visible roughly at once.
Where pull off search ads display?
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks in this area only the first 2 pages of search results!
- To Google search network partners
- Below the organic search results upon Google
- Above the organic search results on Google
Ad types:
- Above the organic search results on Google
- Below the organic search results upon Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet addict checks more or less only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked subsequently a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of disturb addressed to online stores, because they back up promote goods by providing Internet users past specific information. If you have your online store, then thanks to this type of campaign you can make public your products on the Internet. It will permit you to attain thousands of supplementary customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched excite recipients
- Easy drive of costs!
- Easy campaign government in want ad terms Advanced analytics to sustain and count the air of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to attain the goals we chose. They allow advertisers to have effective access to anything Google Ads resources under a single campaign. By launching a operate campaign, we attain a big number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are available as allowance of this move around will as well as be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as competently as increased value of the basket
- Well-developed statistics helping analyse effectiveness and manufacture a broader matter strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places on the websites. This is a agreed popular method of advertising. If your point toward is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accrual in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases attentiveness and builds the company’s image along with users
Why pull off you dependence a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted work up can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video accomplice apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically addition sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising vigilance among a broad group of users.
- It is realistic to pick specific want groups and goal the ad to specific recipients
- Very perfect analytical data enable good optimisation of parameters vis-а-vis costs
How attain Video Campaigns work?
- Ad bumpers
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as part of the Google Ads programme. The type of campaign is used to repeat the advertising publication to those Internet users who have already visited our website. It is an effective way to addition the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising revelation and the location of the website that has been visited by the user does not matter here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with recommendation about the visited website
- The user leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to another advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a ascribed Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their encroachment by managing their campaigns.
We also sustain certificates confirming our skills and experience in the showground of Google Ads!
The established effects of the campaign are achieved thanks to the proper configuration of the disturb itself, as capably as analytics, which we attach to inspect the results and to optimise thus as to cut the costs of the whisk while obtaining bigger results. We also have experience like campaigns from our own e-commerce projects, so this is the event we know unconditionally well.
Contact us and let us start cooperation!
For people who run a business in Winburg – we have favourable terms of cooperation.
With us, you will addition your coverage and Get more customers!
Ask us for details.