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Google Ads Campaigns in Yonkers - Scharmach Consulting

Scharmach Consulting

Google Ads Campaigns in Yonkers

We offer Google Ads campaigns for consumers from the city of Yonkers. If you mean to occupy a tall position in a search engine with your goods and services – ask us for a release quote of Google Ads advertising campaigns for your business.

More than 90% of Internet users use the Google search engine to see for fascinating products or services. Thanks to Google Ads campaigns, you can achieve them unconditionally easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.

Yonkers – a special offer for your city with regard to running advertising campaigns on the Internet.

Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers when the meet the expense of in a unexpected time and thanks to analytical tools we can optimize the campaign consequently that it could bring maximum encourage at a minimal expense. Using Google Ads, we can accept specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved bearing in mind the support of various campaigns such as e.g. regular search engine campaigns and much more liberal display or even smart shopping campaigns.

The advantage of Google Ads ads on height of the within sufficient limits method of promotion is its huge configurability and the possibility to precisely check the effects. In the exploit of suitable forms such as the press, or the television or press, we have at our disposal a limited set of methodical data upon their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific bureau of recipients are also not impressive.

In Google Ads campaigns, we can judge who exactly we desire to seek our ads to, or we can even adjudicate at what era they are to be displayed. For example, we can strive for ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time taking into consideration they have time to browse the internet. No form of customary promotion offers such possibilities to define a point toward group.

Shopping campaigns – the latest dimension of effective advertising.

Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and plus directly to the product upon your website, where the buy can be finalised.

We are dealing like a constantly growing allocation of the e-commerce publicize in consumer shopping and not only. This trend does not seem to bend and while acknowledged shopping will probably stay gone us, online shopping will certainly have a larger share. Currently, we are dealing once a in fact large number of transactions concluded via the Internet, but if the transaction is to take place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to realize so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically achieve a large activity of potential customers.

 

After launching a Google shopping campaign, promoted products appear upon the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come going on with the keep for and we opening such a stir for your store, your product will play the search list of the customer avid in purchasing a conclusive product, and after clicking your product goes directly to your gathering where the customer can conclude a transaction. This is a easy and agreed effective method.

Shopping campaigns are a type of promotion, recommended to every online hoard and e-commerce businesses, regardless of the industry. We cooperate with online stores following a diversified range of products, from groceries to electronic gadgets. It does not issue what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively objective the sale of each product range.

 

1. Google search campaigns

 
A Google search campaign? What for?

In the age of the current curt development of the Internet, it is difficult to be number 1 in Google search results, but similar to you configure a search campaign, you do not have to worry consequently much approximately the long-term and complicated SEO operation, as the effects are visible going on for at once.

 

 
Where reach search ads display?
  •  
  • Above the organic search results upon Google
  • To Google search network partners
  • Below the organic search results upon Google
  • Displaying above the organic search results upon Google Search is something that all company wants. The more that the typical Internet addict checks just about only the first 2 pages of search results!
 
Ad types:
  •  
  • Above the organic search results on Google
  • To Google search network partners
  • Below the organic search results upon Google

Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks nearly only the first 2 pages of search results!

 
Ad types:
  • Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked gone a “Google Ads” label if the ad is displayed to the Partner
  • Shopping ads – a renowned product carousel above the organic search results
    Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.

2. Shopping campaigns

A type of disconcert addressed to online stores, because they encourage promote goods by providing Internet users in imitation of specific information. If you have your online store, then thanks to this type of campaign you can present your products on the Internet. It will allow you to achieve thousands of extra customers.

Source: support.google.com/google-ads
 
What are the advantages of a Shopping Campaign?
  • Increased coverage of your offer upon the Internet
  • Better matched excite recipients
  • Easy campaign direction in commercial terms
    Advanced analytics to uphold and adjoin the air of ads displayed
    Increased sales effectiveness
  • Easy dream of costs!

3. Performance campaigns

This is a supplementary type of campaign, used to accomplish the goals we chose. They permit advertisers to have effective entry to anything Google Ads resources under a single campaign. By launching a appear in campaign, we accomplish a huge number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.

I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are straightforward as allowance of this work up will then be helpful.

 
It is worth choosing Performance campaigns for:
  • Increased number of customers making a conversion
  • Well-developed statistics helping analyse effectiveness and fabricate a broader thing strategy
  • Increased value of the conversion rate, as well as increased value of the basket

4. Display campaigns

Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in interchange places on the websites. This is a unquestionably popular method of advertising. If your object is, for example, recognisability on the Internet, this is the absolute type of promotion.

Source: support.google.com/google-ads
 
Why is it worth choosing a Display campaign?
  • The sale will lump significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
  • Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
  • Increases vigilance and builds the company’s image in the course of users
 
Why do you craving a Display Campaign?

Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted excite can bring very good results.

 

5. Video campaigns

 

What exactly is a Video campaign? Where can this type of ad be displayed?

They permit to display ads on Google video co-conspirator apps and videos.

 

 
Why it is worth creating Video Campaigns?
  • It is viable to choose specific object groups and ambition the ad to specific recipients
  • Very perfect analytical data enable good optimisation of parameters regarding costs
  • They have a significant impact on recipients and can drastically increase sales or website traffic. In auxiliary to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a wide group of users.
 
How get Video Campaigns work?
  • Skippable in-stream ads
  • Non-skippable in-stream ads
  • Ad bumpers
  • In-Feed video ads
  • Outstream ads

 

Of which Outstream Ads are ads that display upon the websites of Google video partners.

 

6. Remarketing

This is one of the most commonly used types of campaigns. It is carried out as allocation of the Google Ads programme. The type of campaign is used to repeat the advertising revelation to those Internet users who have already visited our website. It is an in force way to mass the sale.

 
Types of remarketing:
  • Static – a type that consists in one specific advertising message and the location of the website that has been visited by the addict does not thing here
  • Dynamic – this type consists in advertising specific products or a product that the customer has seen upon the website in order to finalise the transaction.
 
Remarketing – how does it work?
  1. The user enters the website
  2. Google/the website places cookies in the user’s browser with guidance about the visited website
  3. The user leaves the website and browses additional websites included in the AdSense network
  4. The cookie activates specific ads
  5. The customer, seeing the ad, makes a buy in our store

Remarketing can be transferred to complementary advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.

 

Our competences:

 

We are a official Google partner!

The status of a Google Ads partner confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their further by managing their campaigns.

We also retain certificates confirming our skills and experience in the sports ground of Google Ads!

 

 

The expected effects of the campaign are achieved thanks to the proper configuration of the mix up itself, as with ease as analytics, which we attach to examine the results and to optimise correspondingly as to shorten the costs of the whisk while obtaining better results. We next have experience later campaigns from our own e-commerce projects, so this is the concern we know completely well.

Contact us and let us start cooperation!

 

For people who run a business in Yonkers – we have favourable terms of cooperation.

With us, you will bump your coverage and Get more customers!

Ask us for details. 

Working with many agencies causes many problems, and most importantly, it generates costs much higher than having one partner for comprehensive support. In addition to service costs, the most important and is time. We shorten the time to a minimum so that our clients can focus on what is most important to them.
As a full-service marketing agency we solve many problems related to the promotion of products or services, including:
  • We help in developing a strategy that will help achieve your marketing goals.
  • We design and implement advertising campaigns, such as TV, print, online, etc.
  • We create graphic creations and design promotional materials such as identities, banners, catalogs, etc.
  • We deal with building the company’s image, crisis management, event organization, etc.
  • We plan and implement online campaigns, such as advertising campaigns in social media, positioning websites, etc.
  • We build online solutions, such as websites, landing pages, shops, B2B, e-commerce, etc.
  • We conduct market research and analyze data to better understand customers and the markets in which the company operates.
  • We help companies build a strong brand and achieve success on the market through comprehensive marketing services.

NOW YOU KNOW
THAT WE WILL HELP YOU!

NOW YOU KNOW
THAT WE WILL HELP YOU!

Our activities are based on automated marketing activities, effectively implementing the intended steps. By implementing these solutions today, we generate real profits for your business.

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