Google Ads Campaigns in Zastron
More than 90% of Internet users use the Google search engine to see for enthralling products or services. Thanks to Google Ads campaigns, you can reach them unconditionally easily and speedily and thanks to Google Analytics we can analyse our target help and the effectiveness of a campaign.
Zastron – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to attain a large number of customers taking into account the offer in a sudden time and thanks to questioning tools we can optimize the campaign therefore that it could bring maximum foster at a minimal expense. Using Google Ads, we can take up specific goals, such as increasing the frequency of website hits or reaching new customers, and these goals can be achieved behind the back up of various campaigns such as e.g. regular search engine campaigns and much more protester display or even intellectual shopping campaigns.
The advantage of Google Ads ads on summit of the good enough method of promotion is its Big configurability and the possibility to precisely check the effects. In the proceedings of all right forms such as the press, or the television or press, we have at our disposal a limited set of rational data upon their effectiveness. The possibilities of configuring such a customary campaign and targeting a specific charity of recipients are furthermore not impressive.
In Google Ads campaigns, we can judge who exactly we want to plan our ads to, or we can even rule at what time they are to be displayed. For example, we can goal ads to owners of new transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time taking into account they have become old to browse the internet. No form of customary promotion offers such possibilities to define a take aim group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and lead directly to the product on your website, where the purchase can be finalised.
We are dealing gone a constantly growing share of the e-commerce shout out in consumer shopping and not only. This trend does not seem to fine-tune and while traditional shopping will probably stay past us, online shopping will completely have a larger share. Currently, we are dealing similar to a essentially large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large action of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your offer and we initiation such a excite for your store, your product will acquit yourself the search list of the customer impatient in purchasing a complete product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a simple and unconditionally effective method.
Shopping campaigns are a type of promotion, recommended to all online buildup and e-commerce businesses, regardless of the industry. We cooperate subsequently online stores behind a diversified range of products, from groceries to electronic gadgets. It does not thing what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively goal the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current rapid development of the Internet, it is hard to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry consequently much about the long-term and complicated SEO operation, as the effects are visible in this area at once.
Where realize search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks on the subject of only the first 2 pages of search results!
- Below the organic search results on Google
- Below the organic search results upon Google
- Above the organic search results upon Google
- To Google search network partners
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks almost only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked in the same way as a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of disquiet addressed to online stores, because they support promote goods by providing Internet users like specific information. If you have your online store, then thanks to this type of campaign you can puff your products on the Internet. It will permit you to attain thousands of other customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer upon the Internet
- Better matched disconcert recipients
- Easy campaign management in poster terms Advanced analytics to insist and add together the tone of ads displayed Increased sales effectiveness
- Easy objective of costs!
3. Performance campaigns
This is a additional type of campaign, used to achieve the goals we chose. They allow advertisers to have effective entry to all Google Ads resources under a single campaign. By launching a take steps campaign, we achieve a huge number of customers in whatever possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are genial as ration of this disconcert will in addition to be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as without difficulty as increased value of the basket
- Well-developed statistics helping analyse effectiveness and fabricate a broader event strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in vary places upon the websites. This is a unquestionably popular method of advertising. If your endeavor is, for example, recognisability on the Internet, this is the absolute type of promotion.
Why is it worth choosing a Display campaign?
- The sale will growth significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic accumulation in sales
- Increases watchfulness and builds the company’s image along with users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why reach you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted move around can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- They have a significant impact on recipients and can drastically addition sales or website traffic. In complement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising vigilance among a broad group of users.
- It is practicable to choose specific point toward groups and try the ad to specific recipients
- Very true analytical data enable good optimisation of parameters roughly speaking costs
How pull off Video Campaigns work?
- Skippable in-stream ads
- Ad bumpers
- Non-skippable in-stream ads
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as ration of the Google Ads programme. The type of campaign is used to repeat the advertising proclamation to those Internet users who have already visited our website. It is an operating way to layer the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising pronouncement and the location of the website that has been visited by the addict does not situation here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The user enters the website
- Google/the website places cookies in the user’s browser with suggestion about the visited website
- The addict leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to option advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
We are a recognized Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their onslaught by managing their campaigns.
We also hold certificates confirming our skills and experience in the showground of Google Ads!
The standard effects of the campaign are achieved thanks to the proper configuration of the toss around itself, as competently as analytics, which we attach to examine the results and to optimise suitably as to reduce the costs of the stir while obtaining improved results. We also have experience in imitation of campaigns from our own e-commerce projects, so this is the situation we know completely well.
Contact us and let us Begin cooperation!
For people who run a business in Zastron – we have favourable terms of cooperation.
With us, you will growth your coverage and acquire more customers!
Ask us for details.