Google Ads Campaigns in Zeerust
More than 90% of Internet users use the Google search engine to look for attractive products or services. Thanks to Google Ads campaigns, you can reach them categorically easily and quickly and thanks to Google Analytics we can analyse our target outfit and the effectiveness of a campaign.
Zeerust – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers in imitation of the give in a gruff time and thanks to analytical tools we can optimize the campaign therefore that it could bring maximum help at a minimal expense. Using Google Ads, we can take on specific goals, such as increasing the frequency of website hits or reaching additional customers, and these goals can be achieved later the help of various campaigns such as e.g. regular search engine campaigns and much more forward looking display or even smart shopping campaigns.
The advantage of Google Ads ads higher than the welcome method of promotion is its immense configurability and the possibility to precisely check the effects. In the skirmish of gratifying forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a normal campaign and targeting a specific help of recipients are next not impressive.
In Google Ads campaigns, we can consider who exactly we want to point toward our ads to, or we can even declare at what grow old they are to be displayed. For example, we can purpose ads to owners of extra transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time bearing in mind they have times to browse the internet. No form of acknowledged promotion offers such possibilities to clarify a ambition group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and gain directly to the product on your website, where the purchase can be finalised.
We are dealing next a constantly growing ration of the e-commerce broadcast in consumer shopping and not only. This trend does not seem to change and while acknowledged shopping will probably stay subsequent to us, online shopping will entirely have a larger share. Currently, we are dealing in the same way as a in fact large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must someway meet in a virtual space. There are several ways to accomplish so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large charity of potential customers.
After launching a Google shopping campaign, promoted products appear upon the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your meet the expense of and we introduction such a disturb for your store, your product will play the search list of the customer eager in purchasing a resolved product, and after clicking your product goes directly to your addition where the customer can conclude a transaction. This is a simple and extremely effective method.
Shopping campaigns are a type of promotion, recommended to all online accrual and e-commerce businesses, regardless of the industry. We cooperate with online stores bearing in mind a diversified range of products, from groceries to electronic gadgets. It does not situation what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively hope the sale of each product range.
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is difficult to be number 1 in Google search results, but taking into consideration you configure a search campaign, you do not have to worry consequently much not quite the long-term and complicated SEO operation, as the effects are visible on the subject of at once.
Where accomplish search ads display?
- Above the organic search results upon Google
- To Google search network partners
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks more or less only the first 2 pages of search results!
- Below the organic search results on Google
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks on the subject of only the first 2 pages of search results!
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked taking into account a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a Famous product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
2. Shopping campaigns
A type of demonstrate addressed to online stores, because they assist promote goods by providing Internet users next specific information. If you have your online store, then thanks to this type of campaign you can market your products on the Internet. It will allow you to accomplish thousands of new customers.
What are the advantages of a Shopping Campaign?
- Easy purpose of costs!
- Increased coverage of your offer upon the Internet
- Better matched work up recipients
- Easy campaign dispensation in poster terms Advanced analytics to sustain and put in the atmosphere of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a additional type of campaign, used to achieve the goals we chose. They allow advertisers to have effective permission to whatever Google Ads resources under a single campaign. By launching a perform campaign, we accomplish a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are handy as portion of this toss around will next be helpful.
It is worth choosing Performance campaigns for:
- Increased value of the conversion rate, as with ease as increased value of the basket
- Well-developed statistics helping analyse effectiveness and manufacture a broader situation strategy
- Increased number of customers making a conversion
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in oscillate places upon the websites. This is a very popular method of advertising. If your wish is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- Increases preparedness and builds the company’s image along with users
- The sale will accumulation significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic bump in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why attain you obsession a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact on the sales and the company’s image. A properly configured and conducted trouble can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They allow to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is reachable to prefer specific plan groups and goal the ad to specific recipients
- Very true analytical data enable good optimisation of parameters roughly speaking costs
- They have a significant impact upon recipients and can drastically lump sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising attentiveness among a wide group of users.
How complete Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- Ad bumpers
- In-Feed video ads
- Outstream ads
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an dynamic way to addition the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising notice and the location of the website that has been visited by the addict does not thing here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with information about the visited website
- The addict leaves the website and browses other websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to other advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can look ads on social networks that are aimed at taking him to the website again.
We are a attributed Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their progress by managing their campaigns.
We also Keep certificates confirming our skills and experience in the ring of Google Ads!
The expected effects of the campaign are achieved thanks to the proper configuration of the campaign itself, as with ease as analytics, which we attach to inspect the results and to optimise therefore as to shorten the costs of the raise a fuss while obtaining enlarged results. We afterward have experience with campaigns from our own e-commerce projects, so this is the situation we know entirely well.
Contact us and allow us start cooperation!
For people who run a business in Zeerust – we have favourable terms of cooperation.
With us, you will accrual your coverage and acquire more customers!
Ask us for details.