Scharmach Consulting

Content Marketing

Content Marketing is a kind of strategy in marketing, where we focus on providing users with valuable and engaging content, thanks to which we build a relationship, and continue to gain trust with a loyal and regular customer. It is a long-term strategy that brings excellent results, provided that it is applied correctly.

The concept of Content Marketing is inevitably quite a broad issue due to the fact that content creation is not limited to only one medium or type. It doesn’t have to be just a text, it doesn’t have to be just a recording, it doesn’t have to be just a tutorial – it can be all in one or separately. In content marketing, regularity is also important, so it is worth entrusting such a task to dedicated people. Of course, you can generate the content yourself, but it is time-consuming and the strategy itself is long-term, so it is better to pass it on to specialists.

Quite a few companies have come across some form of content marketing and may be running it unknowingly. We are talking about a corporate blog which is a good example when it comes to content marketing. A corporate blog is already the basis of many corporate websites, but the blog itself is not everything, it still needs to be filled with valuable content, and this is worse, because a lot of corporate blogs are forgotten and left with only a few basic entries. Unfortunately, such content marketing usually does not work or works very poorly. For this reason, a better solution is to entrust content marketing to us.

The advantages of such a solution are not only regularity when it comes to creating and publishing content, but also our knowledge of the available distribution channels and the forms in which content can be generated, and these are not limited only to the blog.

Content marketing

Remember that content marketing is a long-term strategy. Although we would also like it, unfortunately in this case there is no such thing as an immediate effect. We understand this can be discouraging, but think about it – are you using someone else’s blind services or would you rather be informed? You prefer to be informed and that is also part of content marketing.

A perfectly prepared description of the service, or even a guide on how to do it yourself, can all be used in a content marketing strategy. People are more likely to use services and buy given products if they can find useful information about them and if they can learn something interesting on this occasion. This happens even if the content marketing does not concern the directly sold service, but provides valuable knowledge from the related scope. All of this builds relationship and trust first, and the conversion comes later by itself. Contact us and we will discuss the details.

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