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Almost 97% of Internet users use the Google search engine to search for information, products or services they are interested in. Most of these users do not browse results further than the second page of the search results.
This means that if you have a website that is not optimized for SEO, on which you share valuable information or offer your products or services, you have no chance of being noticed by a larger number of users, because your website appears outside the scope of the search results they view. The most frequently viewed page for organic search results on Google is the first page, and more than half of Internet users click on just the first 5 links displayed. Without taking care of a sufficiently high position of organic search and falling outside the TOP10 of search results, user traffic on the website is significantly reduced, and the benefits of high traffic are also significantly reduced.
It is worth investing in effective organic positioning , as it is an investment that brings a long-term effect, provided that it is well done. Contrary to Google Ads campaigns, the organic positioning effect lasts much longer, but at the same time it is not overwhelming. Google Ads may turn out to be a simpler solution, but its huge downside is that when you turn off your Google Ads campaign, sponsored links simply stop showing. In addition, it should be noted that Google Ads campaigns can also work much better if the page they lead to is well positioned and optimized for SEO. Organic positioning builds awareness and trust in a given website, and Internet users are more likely to click sponsored links from websites they already know. No matter which angle you look at, an investment in effective organic positioning always pays off!
A website for business is a matter of course nowadays. It is also worth sharing valuable information without running a business, i.e. just as a hobby – see blogs. In both cases, if the pages are not high enough in the search results, it is as if they were invisible on the Internet. That is why it is worth taking care of effective organic positioning!
We know very well how the lack of traffic on the website can discourage from further work on its development – we went through it ourselves, privately and professionally. Our company gathers people for whom website positioning is also a passion , and they explored positioning techniques while working on their own projects. However, not everyone has to be passionate about this subject, especially taking into account the fact that a website is a must nowadays when it comes to running a business. Therefore, it is worth reporting to people who have already acquired such knowledge and it does not cause a headache. Enthusiasts like us are the best professionals in a given field. Ask us for a free quote!