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User experience and website usability are something that is often neglected, which in turn makes the website or online store unfriendly to the user. Technically, we call this property User Experience , i.e. the user experience which is influenced by the general usability of the website, which consists of various elements and even small nuances. It could seem like a website or online storeeverything is fine, but only when an expert looks at it, shortcomings begin to emerge. They do not appear, but reveal – it is important, because they were still there and did not appear as a result of an expert eye. User Experience has a large impact on the customer’s experience with the website and whether the website will, for example, convert this customer. Poor UX can have a huge impact on the fact that the website or store is not as profitable as it should be and is simply ineffective. Yes – a bad website or store can work, people will eventually get used to it especially if they are determined, but what could happen if the UX was improved? We know from experience that after the intervention of our experts, the results are much betterand after thorough changes that we can also make, even the dead pages start to bloom.
It’s really amazing how very small details can make a difference to the efficiency of any website or store and how much time they can save if done correctly. Something that might seem completely obvious in the world to the owner of a website or online store does not necessarily have to be so for its users. We have repeatedly encountered situations in which the seemingly visible option on the very top was not noticed by website visitors.What could this be caused by? Wrong location, wrong size or even the wrong color, which in the case of a given functionality may be ignored by our eyesight due to habits in dealing with other, better optimized websites. Among other things, our UX experts deal with such nuances.
When starting work on the User Experience (UX) aspects of a given website or online store, we must first interview our client to whom the website belongs. We need to know what task a given solution is to fulfill, so that we can screen the UX of a given website in terms of a specific usability profile. A user who is a consumer , i.e. a B2C client, has different needs, and a user who is an entrepreneur , i.e. a company, a B2B client, will have different needs. Even though the differences between the two types of users are quite subtle, there are some quite significant differenceswhich should be taken into account when designing UX – you can also make a separate UX for each of these users and it will then be assigned based on e.g. the status of a registered user with an appropriate tag.
Although it is not as obvious for everyone as it is for us, you should know that UX is not closed only within a given website, and it is not only identical to the UI (User Interface). Yes, this is where the user spends most of his time interacting with the customer’s brand or product, but this journey already begins in Google search results, as well as in e-mail correspondence that the recipient receives from the company – the displayed advertisements also contribute to this. Remember that UX is User Experience, i.e. the user’s experience in using a given product or service – you can even try to extend the functioning of this concept on the hotline, because also there the user comes into contact with a given company, product or service and builds his experience on based on the impressions he had experienced. One could even make the claim that automated hotline bots are one of the worst user experiences in existence.
As you can see, the field of UX is quite extensive, one might say even interdisciplinary, so in order to properly design the appropriate user experience or check if everything is fine, you should have reliable knowledge and many years of practice – such as our UX specialists who additionally have appropriate analytical tools that support our audit activities. The effect of these activities is increased usability and improved reception of interactions with the product, which directly translates into an increase in conversion and revenues.
Can’t find yourself on a given website?
This is most likely the fault of a badly designed UX . It is also annoying. This annoys not only you, but also the users who visit your website. Of course, all of this is assuming you have a website that has a flawed UX design. You will not notice it yourself, but if there were moments that your potential customer reports to you that he does not know where and how to find something on your website, it is a sign that something is wrong, and our experts can point out more problems to you. Ask us for a free quote.
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