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Search Engine Optimization in short SEO, i.e. the process of optimizing a website for search engines, is also part of comprehensive SEO activities. An SEO audit provides detailed information about the health of a website and its adaptation to search engine positioning.
SEO is an important part of the positioning process without which other SEO activities may not have the desired effect. In fact, positioning should start with the optimization of the website in terms of search or just the analysis of the above-mentioned optimization, if it was done at all. An SEO audit allows you to identify errors and complications appearing on the website, and thus indicates places that need improvement. In our analysis, we take into account, among others, technical aspects of the website, external and internal factors.
Technical aspects are specifically the construction of the website itself and its adaptation to indexing by Google robots. We analyze the code of the website itself, as well as the tags placed on it, as well as the correct implementation of analytical modules, or the resource load. Of course, this is not all, but it allows you to get a glimpse of this part of the analysis. For example, if the website has a Google Analytics panel attached, and the data in the panel began to display in a strange way, it is possible that there was some complication with the integration. It is similar if the website slows down unnaturally and takes a long time to load, which also has a huge impact on the position in search engines.
The analysis of internal factors is based on the verification of the content presented on the website – whether the content is technically correct and substantively related to the website’s activity, and whether the website is adequately saturated with high-quality content related to the activity profile. By external factors, we mean, among others, verification of the pool of links referring to the site, whether they are active at all and what is their quality. It is also taking a look at the content referring to the site, as well as comparing visibility against the competition.
The final scope of SEO analysis can be determined individually in conversation with our specialists. We understand that not every website may need a comprehensive audit, e.g. only checking the specified elements.
An SEO audit can help you check the health of your website and the previously performed optimizations in terms of current standards. It is also a good way to check whether the current SEO company is living up to its opinion. It is also an excellent introduction to starting cooperation in SEO.
The analysis of the activities performed, be it positioning or business activities, is one of the foundations for the functioning of any developing enterprise. Without analyzing, you will not find out if something needs improvement, and your further actions will be performed on feel – this is a road to nowhere. Therefore, it is important to devote the right amount of time to this goal, and it is best to turn to specialists for whom SEO audits are an everyday reality. Of course, we recommend our services as much as possible – ask us for a free quote!