Google Ads Campaigns

Over 90% of Internet users use the Google search engine to search for products or services that interest them. Thanks to Google Ads campaigns, they can be reached quickly and effectively, and thanks to Google Analitycs analytical tools, it is also possible to accurately analyze the target group and campaign effectiveness.

Google Ads advertising campaigns, formerly known as Google AdWords, are a tool that allows you to reach a large number of customers with your offer in a short time, and thanks to analytical tools, we can optimize the campaign so that it brings the greatest benefits with the lowest financial outlay. Thanks to Google Ads campaigns, we can achieve specific goals, such as increasing website traffic or reaching potential customers , and we can achieve these goals with the help of various campaigns, such as, for example, ordinary search campaigns and more advanced display campaigns, or even smart shopping campaigns.

The advantage of Google Ads advertising over the traditional form of advertising is its high configurability and the ability to accurately measure the effects. In the case of traditional forms such as television, or the press or leaflets, we have a limited range of statistical data on their effectiveness. The possibilities of setting up such a traditional advertisement and targeting the right audience are also not impressive. On the other hand , in Google Ads campaigns, we can decide to whom exactly we want to target our adsor even at what time they should be displayed. For example, we can target small and medium-sized transport companies owners in a specific region who spend a certain amount of money on the operation of their fleet and show them advertisements for a company offering such services in their spare time when they just have time to browse the Internet. No form of traditional advertising offers this possibility to define the target group.