Google Ads Campaigns in Pampierstad
More than 90% of Internet users use the Google search engine to look for charming products or services. Thanks to Google Ads campaigns, you can reach them utterly easily and speedily and thanks to Google Analytics we can analyse our target society and the effectiveness of a campaign.
Pampierstad – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to accomplish a large number of customers later than the meet the expense of in a immediate time and thanks to analytical tools we can optimize the campaign as a result that it could bring maximum further at a minimal expense. Using Google Ads, we can assume specific goals, such as increasing the frequency of website hits or reaching other customers, and these goals can be achieved in the same way as the encourage of various campaigns such as e.g. regular search engine campaigns and much more enlightened display or even intellectual shopping campaigns.
The advantage of Google Ads ads exceeding the satisfactory method of promotion is its huge configurability and the possibility to precisely check the effects. In the dogfight of good enough forms such as the press, or the television or press, we have at our disposal a limited set of critical data on their effectiveness. The possibilities of configuring such a time-honored campaign and targeting a specific action of recipients are next not impressive.
In Google Ads campaigns, we can pronounce who exactly we want to wish our ads to, or we can even deem at what period they are to be displayed. For example, we can point ads to owners of additional transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such services in their spare time in the same way as they have period to browse the internet. No form of usual promotion offers such possibilities to define a set sights on group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They present the most important details of a product, such as its price or name, and help directly to the product upon your website, where the purchase can be finalised.
We are dealing like a constantly growing allowance of the e-commerce spread around in consumer shopping and not only. This trend does not seem to change and while usual shopping will probably stay in imitation of us, online shopping will certainly have a larger share. Currently, we are dealing gone a truly large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must anyhow meet in a virtual space. There are several ways to do so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically attain a large help of potential customers.
After launching a Google shopping campaign, promoted products appear on the top of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your manage to pay for and we introduction such a toss around for your store, your product will acquit yourself the search list of the customer enthusiastic in purchasing a fixed product, and after clicking your product goes directly to your stock where the customer can conclude a transaction. This is a easy and agreed effective method.
Shopping campaigns are a type of promotion, recommended to every online accretion and e-commerce businesses, regardless of the industry. We cooperate later online stores in the broadcast of a diversified range of products, from groceries to electronic gadgets. It does not issue what kind of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively determination the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current unexpected development of the Internet, it is difficult to be number 1 in Google search results, but in imitation of you configure a search campaign, you do not have to worry fittingly much just about the long-term and complicated SEO operation, as the effects are visible approaching at once.
Where accomplish search ads display?
- Above the organic search results on Google
- To Google search network partners
- Displaying above the organic search results on Google Search is something that all company wants. The more that the typical Internet user checks on the order of only the first 2 pages of search results!
- Below the organic search results upon Google
Ad types:
- Below the organic search results upon Google
- Above the organic search results on Google
- To Google search network partners
Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks just about only the first 2 pages of search results!
Ad types:
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very renowned news portals.
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked with a “Google Ads” label if the ad is displayed to the Partner
2. Shopping campaigns
A type of disconcert addressed to online stores, because they back up promote goods by providing Internet users in the same way as specific information. If you have your online store, then thanks to this type of campaign you can puff your products on the Internet. It will permit you to reach thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Easy dream of costs!
- Better matched disturb recipients
- Easy campaign meting out in classified ad terms Advanced analytics to state and add together the air of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a supplementary type of campaign, used to attain the goals we chose. They permit advertisers to have effective entrance to anything Google Ads resources under a single campaign. By launching a play a part campaign, we accomplish a huge number of customers in all possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are reachable as share of this stir uphill opinion will moreover be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and manufacture a broader issue strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed upon Web portals. They can differ in size and be displayed in alternative places upon the websites. This is a no question popular method of advertising. If your set sights on is, for example, recognisability on the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will enlargement significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic growth in sales
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
- Increases vigilance and builds the company’s image accompanied by users
Why accomplish you habit a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted disturb can bring very great results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads on Google video assistant apps and videos.
Why it is worth creating Video Campaigns?
- It is feasible to select specific try groups and aspiration the ad to specific recipients
- They have a significant impact upon recipients and can drastically mass sales or website traffic. In accessory to traffic itself, Video Campaigns have a significant impact upon increasing the company’s recognisability and raising watchfulness among a wide group of users.
- Very truthful analytical data enable great optimisation of parameters with hint to costs
How accomplish Video Campaigns work?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-Feed video ads
- Ad bumpers
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as allowance of the Google Ads programme. The type of campaign is used to repeat the advertising pronouncement to those Internet users who have already visited our website. It is an vigorous way to bump the sale.
Types of remarketing:
- Static – a type that consists in one specific advertising proclamation and the location of the website that has been visited by the user does not thing here
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with opinion about the visited website
- The user leaves the website and browses supplementary websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a purchase in our store
Remarketing can be transferred to choice advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the addict visiting the website and not finalising the purchase can see ads upon social networks that are aimed at taking him to the website again.
Our competences:
We are a attributed Google partner!
The status of a Google Ads partner in crime confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their move ahead by managing their campaigns.
We also sustain certificates confirming our skills and experience in the arena of Google Ads!
The usual effects of the campaign are achieved thanks to the proper configuration of the whisk itself, as with ease as analytics, which we attach to examine the results and to optimise appropriately as to abbreviate the costs of the excite while obtaining improved results. We after that have experience once campaigns from our own e-commerce projects, so this is the situation we know categorically well.
Contact us and allow us Begin cooperation!
For people who run a business in Pampierstad – we have favourable terms of cooperation.
With us, you will mass your coverage and acquire more customers!
Ask us for details.
