Google Ads Campaigns in Plettenberg Bay
More than 90% of Internet users use the Google search engine to look for glamorous products or services. Thanks to Google Ads campaigns, you can attain them totally easily and quickly and thanks to Google Analytics we can analyse our target activity and the effectiveness of a campaign.
Plettenberg Bay – a special offer for your city with regard to running advertising campaigns on the Internet.
Google AdWords, as this is how Google Ads advertising campaigns used to be called in the past, is a tool allowing to reach a large number of customers gone the offer in a gruff time and thanks to systematic tools we can optimize the campaign hence that it could bring maximum abet at a minimal expense. Using Google Ads, we can espouse specific goals, such as increasing the frequency of website hits or reaching further customers, and these goals can be achieved in the same way as the help of various campaigns such as e.g. regular search engine campaigns and much more broadminded display or even smart shopping campaigns.
The advantage of Google Ads ads on summit of the normal method of promotion is its gigantic configurability and the possibility to precisely check the effects. In the skirmish of suitable forms such as the press, or the television or press, we have at our disposal a limited set of reasoned data upon their effectiveness. The possibilities of configuring such a standard campaign and targeting a specific intervention of recipients are as well as not impressive.
In Google Ads campaigns, we can declare who exactly we want to object our ads to, or we can even find at what epoch they are to be displayed. For example, we can target ads to owners of further transport companies in a particular region who have specific expenses for the operation of their fleet and show them ads of a company offering such facilities in their spare time in the same way as they have epoch to browse the internet. No form of normal promotion offers such possibilities to define a direct group.
Shopping campaigns – the latest dimension of effective advertising.
Shopping campaigns are a specific form of advertising, geared towards the sale of products in online stores. They gift the most important details of a product, such as its price or name, and improvement directly to the product upon your website, where the buy can be finalised.
We are dealing later a constantly growing part of the e-commerce present in consumer shopping and not only. This trend does not seem to alter and while customary shopping will probably stay gone us, online shopping will unquestionably have a larger share. Currently, we are dealing once a in reality large number of transactions concluded via the Internet, but if the transaction is to accept place, both the consumer and the seller must somehow meet in a virtual space. There are several ways to pull off so, and one of them are Google shopping campaigns. They are characterized by the high effectiveness and the low cost of customer acquisition. In addition, thanks to shopping campaigns, we specifically reach a large action of potential customers.
After launching a Google shopping campaign, promoted products appear on the summit of the search list just above the organic results. The products are specifically matched to the customer’s queries, for example, if the customer is looking for portable drives and enters such a phrase in the Google search engine, then, if you have such a product in your come taking place with the child support for and we start such a disturb for your store, your product will exploit the search list of the customer eager in purchasing a fixed idea product, and after clicking your product goes directly to your heap where the customer can conclude a transaction. This is a simple and definitely effective method.
Shopping campaigns are a type of promotion, recommended to all online addition and e-commerce businesses, regardless of the industry. We cooperate subsequent to online stores later a diversified range of products, from groceries to electronic gadgets. It does not situation what nice of goods you sell. These can be gadgets, socks or even OH&S articles – if they are in an online store, thanks to shopping campaigns we can effectively aim the sale of each product range.
What types of campaigns do we offer?
1. Google search campaigns
A Google search campaign? What for?
In the age of the current terse development of the Internet, it is hard to be number 1 in Google search results, but as soon as you configure a search campaign, you do not have to worry fittingly much practically the long-term and complicated SEO operation, as the effects are visible something like at once.
Where accomplish search ads display?
- Displaying above the organic search results on Google Search is something that every company wants. The more that the typical Internet user checks not in the distance off from only the first 2 pages of search results!
- Above the organic search results on Google
- To Google search network partners
- Below the organic search results on Google
Ad types:
- Above the organic search results upon Google
- To Google search network partners
- Below the organic search results upon Google
Displaying above the organic search results upon Google Search is something that every company wants. The more that the typical Internet addict checks something like only the first 2 pages of search results!
Ad types:
- Text ads, dynamic, responsive, so-called “link only” ads – the most commonly used type of ads. This type of ads has a note “Ad”, “Ads” added or is marked afterward a “Google Ads” label if the ad is displayed to the Partner
- Shopping ads – a renowned product carousel above the organic search results Image and video ads that can be displayed to Google partners, e.g. on very well-known news portals.
2. Shopping campaigns
A type of trouble addressed to online stores, because they support promote goods by providing Internet users considering specific information. If you have your online store, then thanks to this type of campaign you can make known your products on the Internet. It will permit you to achieve thousands of extra customers.
What are the advantages of a Shopping Campaign?
- Increased coverage of your offer on the Internet
- Better matched stir recipients
- Easy get-up-and-go of costs!
- Easy campaign admin in classified ad terms Advanced analytics to acknowledge and count the mood of ads displayed Increased sales effectiveness
3. Performance campaigns
This is a extra type of campaign, used to achieve the goals we chose. They permit advertisers to have effective right of entry to all Google Ads resources under a single campaign. By launching a perform campaign, we attain a big number of customers in everything possible Google channels. Our ads display, among others, in the search engine, product carousel, Google Partner Network, YouTube, and even Gmail.
I mean, an increase in the conversion result is something which can easily be achieved thanks to a Performance Campaign. The automation technologies from Google which are reachable as portion of this work up will furthermore be helpful.
It is worth choosing Performance campaigns for:
- Increased number of customers making a conversion
- Well-developed statistics helping analyse effectiveness and fabricate a broader concern strategy
- Increased value of the conversion rate, as competently as increased value of the basket
4. Display campaigns
Image ads, also known as Display ads, which are displayed on Web portals. They can differ in size and be displayed in alternative places on the websites. This is a entirely popular method of advertising. If your object is, for example, recognisability upon the Internet, this is the perfect type of promotion.
Why is it worth choosing a Display campaign?
- The sale will addition significantly through a model such as, e.g., CPC, which allows to optimise ads for a drastic addition in sales
- Increases attentiveness and builds the company’s image among users
- Convenient billing methods – among others: CPC, Flat Fee or, e.g., CPM
Why pull off you infatuation a Display Campaign?
Promotions of this type are one of the most refined solutions that have a significant impact upon the sales and the company’s image. A properly configured and conducted campaign can bring very good results.
5. Video campaigns
What exactly is a Video campaign? Where can this type of ad be displayed?
They permit to display ads upon Google video partner in crime apps and videos.
Why it is worth creating Video Campaigns?
- It is reachable to prefer specific intend groups and take aim the ad to specific recipients
- Very correct analytical data enable good optimisation of parameters more or less costs
- They have a significant impact on recipients and can drastically growth sales or website traffic. In supplement to traffic itself, Video Campaigns have a significant impact on increasing the company’s recognisability and raising awareness among a broad group of users.
How realize Video Campaigns work?
- Skippable in-stream ads
- In-Feed video ads
- Non-skippable in-stream ads
- Ad bumpers
- Outstream ads
6. Remarketing
This is one of the most commonly used types of campaigns. It is carried out as portion of the Google Ads programme. The type of campaign is used to repeat the advertising declaration to those Internet users who have already visited our website. It is an committed way to deposit the sale.
Types of remarketing:
- Dynamic – this type consists in advertising specific products or a product that the customer has seen on the website in order to finalise the transaction.
- Static – a type that consists in one specific advertising broadcast and the location of the website that has been visited by the addict does not matter here
Remarketing – how does it work?
- The addict enters the website
- Google/the website places cookies in the user’s browser with assistance about the visited website
- The addict leaves the website and browses extra websites included in the AdSense network
- The cookie activates specific ads
- The customer, seeing the ad, makes a buy in our store
Remarketing can be transferred to different advertising channel, e.g. to popular social media: Facebook or Instagram, thanks to which the user visiting the website and not finalising the purchase can see ads on social networks that are aimed at taking him to the website again.
Our competences:
We are a attributed Google partner!
The status of a Google Ads accomplice confirms that our agency effectively conducts advertising campaigns of its clients, stimulates their onslaught by managing their campaigns.
We also preserve certificates confirming our skills and experience in the arena of Google Ads!
The established effects of the campaign are achieved thanks to the proper configuration of the disquiet itself, as skillfully as analytics, which we attach to inspect the results and to optimise consequently as to reduce the costs of the work up while obtaining greater than before results. We moreover have experience past campaigns from our own e-commerce projects, so this is the matter we know enormously well.
Contact us and allow us start cooperation!
For people who run a business in Plettenberg Bay – we have favourable terms of cooperation.
With us, you will addition your coverage and acquire more customers!
Ask us for details.
