Challenge
For the Heaven brand, perfection is the key word in all marketing activities. The brand’s clothes are characterized by high production quality and durability, thanks to which they serve for a long time and retain their stylish appearance. Due to the fact that the brand operates mainly on the international market, we knew that the bar was set quite high. Nevertheless, we faced it and complied with all our client’s needs, which was to refresh the graphic visualization and launch SEO activities.
Solution
STRATEGY
We immediately went into action. The first thing we had to do was to set measurable business goals that the campaign we planned should achieve. According to this, we had to choose the best and most effective advertising channels. We focused on Google Ads and META Ads. In addition, we wanted everything we do to generate real sales of products. Therefore, we took care of creating a marketing strategy, and at the same time implementing marketing and sales funnels. What’s more, our assumptions were to implement an e-commerce system and design a full visual identification system so that the brand has a real chance to create a strong image in the clothing industry. What we had to take into account in our activities was the fact that it is an international company with huge reach. That is why we focused on the website in two language versions, adapting to the previously developed UX analysis.
Implementation
Surprise! “A little piece of heaven”, i.e. we met all our assumptions. Once again, we proved that a carefully developed action plan is the key to success. In the case of the HEAVEN brand, the development of the brand and the launch of the paid ads campaign was a hit! , reaching people who visited the website, and perhaps because of the details unknown to us, they did not make a purchase there. By introducing a universal and eye-catching design, we increased the brand’s recognition on the international arena. Getting to the point, maximum efficiency and achieving business goals are our strengths !
