Challenge
If you are looking for a specialist who will take care of the health and proper condition of your skin, choose Lichnerowicz Studio Urody based in Starogard Gdański. Each of the cosmetologists specializes in a specific field of cosmetology, thanks to which they guarantee the highest quality of performed treatments with attention to every detail. They are not afraid to experiment, which is why they decided to cooperate with our Agency!
Solution
Strategy
The main goal of Studio Urody Lichnerowicz was to increase the activity and development of people involved around their brand in company social media, as well as to improve visibility and awareness on the cosmetics market. Therefore, we started our activities with the preparation of key visuals based on brand standards, which in turn led to increasing the achievement of the intended success. In a word, we adapted the right action plan to the requirements of the target group of the cosmetics industry, i.e. we developed a strategy and comprehensive brand creation, and planned a cycle of content publication. We delved into getting to know the brand literally from the very beginning. That is what we like the most!
Tactics
What’s more, as part of our activities, we conducted an outdoor campaign, which included, among others, flyers and advertising banners. We wanted to encourage potential customers to use cosmetic services by creating attractive advertising messages.
What we are extremely proud of is the fact that the ladies from Studio Urody Lichnerowicz took part in our SCHARMACH ACADEMY, which was created for all those who want to build a strong brand and gain knowledge in the field of digital marketing. As we read on the brand’s SM, “this is the beginning of great changes in our development”. Nothing more nothing less! Together with you, we focused on a thorough market analysis and presented practical tips and tricks on running social media accounts and using them to advertise your business. What’s more, we regularly monitored campaign results and made appropriate adjustments to optimize the cost of a click and increase conversions. Thanks to our actions, the Hojero brand has achieved a high position in Google search results, which has contributed to an increase in website traffic and an increase in sales.
Implementation
Nothing is as fun as development! Did you know that thanks to our cooperation, this cosmetics brand has achieved a spectacular increase in activity in social media – by as much as 40% compared to the previous period. A real firecracker, isn’t it? And it can be even better!
This is a huge success that proves the effectiveness of our activities and confirms our expertise in the field of marketing. Thanks to the cooperation, Studio Urody Licznerowicz gained more activity in social media, and thus more people interested in using their cosmetic services.
