Challenge
Liquid Energy is an initiative referring to the still untapped potential of using (bio-)LNG as an alternative energy source. What’s more, it contributes to solving technical problems and popularizing regional energy conversion with the transport of alternative fuel. Taking into account the mission and purpose of the brand, our Agency set itself the goal of creating a visual identity that perfectly matches the client’s idea.
Solution
Strategy
When developing the strategy for Liquid Energy, we thought about what our projects should contain so that their appearance would refer to the main idea of this noble initiative. We had to take into account the fact that the aim of the project is to present the possibilities offered by liquefied natural gas and biogas in order to use it to produce clean electricity for the needs of powering buildings, as well as a source of propulsion for vehicles.
implementation
In connection with this type of subject, we have developed a logo that perfectly refers to the specificity of the company, and at the same time reflects its individual DNA. We have also included a brand book, taking into account three very important issues: industry, size and specificity of the company. First of all, it was created so that everyone who will use the brand logo would know how to do it correctly. Starting with what colors to use, what font to use, in what arrangement the sign should be placed – these are the most important things that are always defined in the logo book. We knew that the company’s aesthetic and visually pleasing logo suggests that its services are equally solid.
Although creating a logo or brand book seems to be a simple and not too complicated task, it is actually a complex project that requires extensive knowledge in the field of visual design. It is good to put in the best possible effort to this task so that you can reap many benefits from it in the future. The l-energy project received comprehensive project support from us, thanks to which we were able to apply the latest and most effective solutions, thanks to which the project could operate in a more sustainable and environmentally friendly way. We are glad that we could take part in such an important project and we are ready for further cooperation in the field of sustainable energy and other areas related to environmental protection.
