Challenge
TCO is a furniture company with 30 years of tradition. It focuses primarily on quality and professionalism in its operation. It offers products only from the world’s leading manufacturers, combining modern technologies and perfection of workmanship with the latest design. At the request of our long-term client, we have prepared a full visual identity, from the logo, the book of signs to the design and graphic design of the website. What’s more, we also took care of its full service and launching advertising campaigns, selecting the best advertising channels for the brand.
Solution
Strategy
You know that feeling when you’re working on an important project, you put in the effort, and the effects of your actions are not there? We do not know, because everything we assume is realized by us! We value the TCO brand for the passion it translates into what it does and what it represents. We based our strategy on a precise definition of the stages of work that will be undertaken, at what time and with what budget. Together, we thought about what we could do to make the brand reach its target group and sell its services with a minimum 50% profit.
Tactics
We knew that our actions had to bring real results. We did proper keyword research to improve the website’s visibility in search engine results. In addition, we have prepared all the necessary materials for the digital campaign. For this purpose, designing a mailing campaign, the aim of which was to help engage new and regular users, turned out to be effective. Everything we did was based on a reliable UX analysis and understanding the needs and expectations of our potential users.
Implementation
By cooperating with us, you can be sure that UX analysis is a key element of our strategy and helps us adapt our activities to the changing needs of the market. Once again, our activities confirm the fact that a wisely designed campaign, consistent visual identification and close cooperation between the creative department and the media brings sensational and profitable results. Nothing is impossible for us, that’s why we try to develop so that YOUR brand stands on top of the iceberg.
