Challenge
Przedsiębiorstwo Budownictwa Drogowego, or PBD, has been operating on the construction market for years and specializes in the design and construction of roads and highways. In order to provide its customers with even higher quality of services and to stand out on the market, PBD decided to rebrand, for which we were responsible! That is why we did our best to make the company 100% satisfied with the effect.
Solution
Strategy
While developing a marketing strategy for PBD, we created a new logo and visual identification for them, which is distinguished by a modern and elegant style. We knew that the design couldn’t look like a coincidence. Interestingly, the company decided to rebrand not only once, but twice! Incredible right? All this to constantly develop your brand and adapt it to the changing needs of the market. First of all, this action allowed to create a coherent image of the brand, reflecting its values and mission. PBD always focuses on quality and innovation, and that was the case here!
Tactics
Subsequently, we also designed a website for the client, which is currently still under construction. Nevertheless, already at this stage of work, the website project is distinguished by its modern design and intuitive user interface. We are convinced that the website will help potential customers easily and quickly find the information they need about the services offered by PBD, easily contact the company and, as a result, use its services.
Implementation
In addition to rebranding and creating the website, we were also responsible for designing various printed materials, such as leaflets, brochures and catalogues. Perhaps you have already noticed that our agency always strives to make the brand easily recognizable on the market and significantly different from its competition. In this case, stickers, e.g. with the company logo, which can be easily applied to a company car, worked great. Such a car runs around various types of cities and you can say that “advertisement does itself”. We are convinced that this method will effectively contribute to the promotion of each brand.
We hope that thanks to the cooperation, PBD can successfully compete on the construction market. Developing your business and the resulting growing number of customers is a certainty of success! We guarantee that potential customers will appreciate the high quality of services offered by a given company and its professionalism.
