Challenge
Polski Komfort is an undisputed pioneer on the Polish market in the ventilation, air-conditioning and HVAC heating sector. The company has won many thousands of customers and does not intend to rest on its laurels. First of all, the client was looking for a marketing partner who would support their business in broadly understood creative and performance activities in the 360° dimension. And since we are not afraid of challenges, we approached the matter professionally as always!
Solution
Strategy
First of all, we started with a detailed analysis of the market on which the client has been operating for over 25 years. We based our research on a thorough analysis of data from various sources, such as industry reports, survey results and competitor observations. This allowed us to gain insight into market trends and customer preferences. Then we launched SEO activities to improve the website’s visibility in Google. We launched and optimized campaigns in Google Ads. Simply put, these activities have captured the attention of customers for good. Are we surprised by this fact? Absolutely not! A well-chosen action strategy is the key to success!
TACTICS
The next step was to redesign the client’s website. We wanted the website to be intuitive, user-friendly and fully responsive. That is why we focused on improving navigation, optimizing the loading speed and introducing a modern design. Always in cooperation with the client, we place great emphasis on constant communication with the client. We regularly reported on the progress of our activities and consulted each stage of the project with him. Conversation, responding to customer suggestions and adjusting activities. This is how we operate and once again we have proven that such a strategy works 100%.
implementation
The intended effect has been achieved. The number of visits to the website of Polskie Komfort increased noticeably, which contributed to the increase in sales in just a few months! Not bad, eh? In addition, the redesigned website has become a real hit among users! Thanks to optimized navigation and modern design, the client attracted the attention of even more Internet users. A fully responsive website has become not only beautiful, but also user-friendly, which significantly increased site engagement and conversion.
