Challenge
As you can see, the STARDENT logo is a combination of an elegant font with a creative graphic element that refers to teeth and gently emphasizes the brand’s specialization. Promotional materials, such as business cards and letterhead, have also been kept in a minimalist style, but at the same time they maintain a warm atmosphere that brings the patient into a comfortable atmosphere. And it’s all about keeping everything in a consistent tone! We have also designed a coffer that fits perfectly into the modern decor of the STARDENT dental office. Thanks to this, patients visiting the office have the feeling that they are in a place that cares about every detail and pays attention to high-quality service. And you have probably found out more than once that trust in your dentist is crucial for satisfaction with the treatment.
Solution
STRATEGY
We immediately went into action. The first thing we had to do was to set measurable business goals that the campaign we planned should achieve. According to this, we had to choose the best and most effective advertising channels. We focused on Google Ads and META Ads. In addition, we wanted everything we do to generate real sales of products. Therefore, we took care of creating a marketing strategy, and at the same time implementing marketing and sales funnels. What’s more, our assumptions were to implement an e-commerce system and design a full visual identification system so that the brand has a real chance to create a strong image in the clothing industry. What we had to take into account in our activities was the fact that it is an international company with huge reach. That is why we focused on the website in two language versions, adapting to the previously developed UX analysis.
Implementation
In addition to the visual creation of the brand, we conducted a thorough market research in terms of UX and created a website that reflected the STARDENT philosophy. The site has been designed with users in mind to provide easy access to information about services and increase interaction with potential patients. There you will find all the information you need, as well as meet the staff and see the services provided and their pricing. We believe that thanks to us the brand is associated with a modern approach to the patient and high quality of dental services.
